Elevating e-commerce experiences through system-driven design.
Experience Architecture
Data-Informed Strategy
Governance & System Design
Type
Large-Scale E-Commerce
My Role
Lead UX across strategy and end-to-end
design execution
Supported roadmap direction by taking on key PM duties during a transition period
Scope & Scale
Navigation & Product Discovery | Designed the foundational navigation and discovery architecture, strengthening taxonomy, wayfinding, and cross-product cohesion.
Global Experience Redesign | As part of lululemon’s global experience redesign, led design work across Home & Story experiences to improve product discovery and align storytelling with scalable UX patterns. Delivered Reviews and Product Education updates under tight timelines, while contributing to the design system through scalable component development and refinement.
Timeline
A mix of fast-paced project delivery and longer-term foundational and strategic initiatives.
Collaboration
Working closely with Design System, Product, Engineering, Content, Data Science, Brand, and Marketing
Impact
Improved navigation clarity at a global scale, contributing to +1–3% conversion lift
Delivered the navigation redesign
Established a research foundation
Strengthened experimentation and metrics
Evolved IA and taxonomy to support guest intent, growth, and global scale
Services
Lululemon’s global digital transformation
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Data-Driven Discovery & Research
Experimentation & Data Analysis
Information Architecture & Taxonomy
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